1.3
Brand snapshot
by Tim Rich
We have looked at the website of 10 leading UK brands and considered the focus that they are each giving to sustainability. It is very much a snapshot, and certainly not exhaustive. The companies were chosen from a cross-section of different major sectors (retail, banking, petrochemicals, telecoms, etc). We have also included a number of companies (such as E.ON or M&S) who have launched very high-profile initiatives in this area.
We hope you find it interesting. We did. It certainly shows that, for virtually every major brand, sustainability is a rising issue they can’t afford to ignore; and that those who value it are using the best that the web can offer to make it central to the user experience.
