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In a staid but competitive market, insurance consultants Pro were clear from the start. The new brand we were creating for them shouldn’t just look different. To create real impact in needed to sound different too.
Immersing ourselves in the language of their sector, we devised a bold, succinct and witty tone of voice. Building on their name it uses positive adjectives to carry progressive jargon-free messages.
With their voice in our heads, we let words and type direct the look of the brand too. Working with the type foundry Commercial Type we created a typeface as the centre-piece of their visual identity.
The result was strikingly simple. A bold confident approach that builds on their name to create a brand that is visually and verbally unlike any other in their sector.
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