BAE Systems — Branding in motion
To make sure that a company-wide brand refresh, and the broader role of brand was understood throughout the company, OPX developed a set of five brand movies for the world’s second largest defence and security company, BAE Systems.
The movie shown here is included with a company induction pack. It introduces the vision, mission and values, and explains the role of a strong brand in setting the agenda with government and media, influencing customer choice and attracting the best talent. Four subsequent movies are focused on the communications community, covering the dos and don'ts of producing collateral across the company.
