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Energy Saving Trust — Changing how people think

Energy Saving Trust exists with the sole purpose of helping people save energy. It’s totally focussed on changing attitudes and influencing behaviour.

To help this organisation reach its goals we built a new brand around the concept of getting ‘more from less’. This simple concept communicates the idea that saving energy can benefit everyone, and locks into a brand personality that’s positive, real and inspiring.

Specific tools and campaigns expand on the identity principles, informing and inspiring change.

From a microsite showing the benefits of renewable technology in homes across Scotland, to apps helping drivers understand what they can gain through better fuel economy; we’ve embraced Energy Saving Trust’s single-minded approach to helping people make a positive difference.

The brand was awarded a gold at the 2014 Transform awards. Judges said that: "This project was extremely well done in its simplicity. The challenge was tackled successfully, the strategy was straight to the point and effective, and the creativity was presented through numerous facets of the rebrand."

Visit the Energy Saving Trust website here.

Energy Saving Trust
Energy Saving Trust
Energy Saving Trust
Energy Saving Trust
Energy Saving Trust
Energy Saving Trust
Energy Saving Trust
Energy Saving Trust
Energy Saving Trust