Amlin — Creating a brand for many audiences
Amlin is a leading specialist insurance and reinsurance group, providing cover to commercial enterprises and other insurance companies around the world. OPX worked with Amlin to develop a brand identity that accurately reflects their standing and scale in the world of corporate and professional services, but that was also strong in the high-octane world of sports sponsorship where Amlin sponsor the rugby union Challenge Cup, horse racing and county cricket. In this case, the brand plays out across stadium signage and billboards, digital advertising and shirt branding.
To ensure that the brand is rolled out correctly across all global offices, we built a Brand Guidelines microsite to deliver guidance, logos, Print and PowerPoint templates and a small image library.
Click to view another insurance brand we've developed.
