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Home/Our work/Humble by Nature - How do you sell rural skills to an urban audience?

Humble by Nature — How do you sell rural skills to an urban audience?

Many of us are concerned about things like the environmental impact of consumption and food provenance. The problem is they often feel remote and intangible – particularly for city dwellers.

Kate Humble and Ludo Graham set out to provide a solution; delivering courses at their farm in the Wye Valley to give hardened urbanites hands-on experience of rural skills.

In the spirit of cider pressing, dry stone walling and sausage making we’ve created a hand-crafted brand that’s brought their concept to life.

Utilising features like seasonal imagery, traditional illustrations and some witty writing, it’s a brand that’s playful yet real – however far you live from the country.

Visit the Humble By Nature website here.

HBN Chicken and Hay
HBN_Kate's nature
HBN type
HBN postcards
HBN season colour
HBN Telegraph
HBN Guestbook