Look Mum No Hands — Identity and design
With cycling becoming increasingly popular in the capital, we were asked to develop the identity for ‘Look Mum No Hands!’, perhaps Londons most famous cycling cafe and bar.
The name and identity needed to reflect the owners' strong passion for cycling, so we worked with them to develop a unique personality for the name and the visual language. For the logo itself, we found inspiration amongst the type cases at Graham Bignells’ studio and found the perfect typeface to reflect the venue’s unique character.
Look Mum No Hands! has been given great reviews from the press and the wider cycling community. Our own success has come from seeing the identity on caps and jerseys around town, and an ISTD award to boot!
