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Thames Water — London on Tap

‘London on Tap’ is a sustainable drinking water initiative led by Thames Water in conjunction with the Mayor of London. It encourages the drinking of tap water as an alternative to bottled brands that have a much higher environmental impact.

The campaign initially centred on a competition to design an iconic water carafe for London. Our work included communications strategy and branding, competition management, and the design and delivery of all campaign materials in print and online.

The project was voted the National Example of Excellence for Marketing at the prestigious Business in the Community Awards. It has also received the enthusiastic backing of both recent London Mayors – Ken Livingstone and Boris Johnson. Read more

"OPX have consistently provided intelligent and creative solutions to support our business. We have found them enthusiastic, responsive and highly professional in everything they have done.” Andrea Riding - Special Projects Manager, Thames Water

London on Tap logo
London on Tap carafe's
London on Tap event
London on Tap signage
Design Week cover