BAE Systems are the second largest global defence, security and aerospace company in the world. They employ 105,000 people, with manufacturing bases in the UK, US, Australia, Saudi Arabia, Sweden and South Africa.

OPX were approached in 2003 to overhaul a brand identity system that was struggling to achieve traction both internally and externally in the shadow of strong previous brands. This has now been achieved by working collaboratively with the client and other agencies and through continual internal education. This has delivered a 'One Company' approach visually and strategically across all collateral.

OPX developed and continue to manage the BAE Systems brand identity via full Brand Standards both online and in print. We have also produced significant collateral for BAE Systems such as corporate brochures, internal campaigns, annual and corporate responsibility reports.