
RIBA Bookshops — RIBA Bookshops
RIBA Enterprises is the commercial arm of RIBA (Royal Institute of British Architects) with operations in diverse areas including publishing, retail, specification software, CPD and recruitment.
In 2003 the branding and communications for these various elements was considered ineffective and a barrier to commercial success. OPX worked closely with senior management to consider how best to maximise the potential of each sub-brand, evolving specific strategies and communications for each element. The result has been a significant rise in profile and profitability.
Related work
