Building Services consultants RYBKA were a strong and established brand in the construction marketplace but in 2006 they faced a difficult issue. Changes in ownership at an international level meant that the London-based operation could no longer retain the RYBKA name.

Seizing the issue as an opportunity to reposition the company, OPX worked with the company's owners to develop a new related name – RYB Konsult, and a complete new visual identity encompassing print and online applications, successfully steering the company through the naming and trademark process and creating an identity that reflected the company's distinctive pedigree with real impact.