SparkFish — SparkFish
How do you engage with today’s teenagers and make Christianity ‘cool’? That was our brief from schools work project, Encounters.
Our starting point was to create a more relevant name, SparkFish, with the help of the core audience. We then built a fresh brand identity with endless flexibility – from the kudos of a credible charity to corporate sponsors, to satisfying a younger need for energy and perpetual freshness.
Website and printed communications were supplemented by youth-friendly products, from loyalty cards, badges, hoodies, and even biscuits and cakes used to great effect at the SparkFish launch! Thanks to SparkFish and Panvista Productions (panvistaproductions.co.uk) for letting us show the movie that captures some of the energy and optimism that the SparkFish seems to be generating.
