Detica — Surfacing intelligence
Detica has been at the forefront of information intelligence solutions since its foundation in the 1970s when it developed system-engineering techniques for NASA’s Apollo space programme. Today, Detica are part of BAE Systems, providing information intelligence solutions to commercial and government clients.
OPX worked with Detica to develop a strong typographic identity that emphasised the big issues and edge-of-knowledge thinking at the heart of their work. The new logo was also supported by a colour palette of vibrant colour gradients that are used on all collateral including the new website.
Much of the information that Detica need to communicate is conceptual and schematic, so we also developed style of info graphics and icons that could be combined to create different meanings.
Measurable success has come with, for example, increased responses from the best graduates, and that the visual identity has been adopted for their parent company as part of a wider refresh.
