Although they have a strong reputation as colour book printers, Butler Tanner & Dennis also wanted to refresh their offer in the field of corporate reporting.

Key to this was a five point proposition, developed with OPX, that looked to offer something distinct to a highly competitive market.

Packaged as 'The new deal' this proposition was communicated through a high quality brochure that helped to underpin the company's new business drive in the Autumn of 2009.