Waddesdon Manor is home to the incredible Rothschild Collection, and a flagship property of the National Trust. It offers an experience unlike any other: a French chateau in the heart of the English countryside.
Extending the appeal
Our challenge was to create a fresh new brand to embody everything they offer – art, sculpture, architecture, food, wine and entertainment – while continuing to appeal to traditional National Trust audiences.
Communicating something extravagant
Workshops helped to distil the essence of the brand and position Waddesdon amongst its competitors and contemporaries, informing the development of a brand identity and messaging that is extravagant but never exclusive.
Giving art a part in the identity
We brought the brand up to date, creating an identity that captures the beauty, indulgence, and sense of wonder that exists there, whilst making it accessible and relevant.
Waddesdon’s treasures are the heroes of their communications. The treatment of imagery is modern and colours are fresh. Contrasted with the opulence of the surroundings, the effect is unexpected: extraordinary, everyday.